Animated instructional video "What is Doomlings?"
CULTLOVESYOU teamed up with Doomlings to create a fast, chaotic animated instructional film for the cult-hit card game.
Packed with mutation, extinction and end-of-the-world energy, the challenge was turning a rules explainer into something genuinely entertaining — balancing clarity with comedy, pace and personality.
Working closely with the Doomlings team, CULTLOVESYOU handled the full animation production, bringing the game’s bizarre universe to life through expressive motion, punchy visual timing and high-energy storytelling.
The result is an instructional film that feels less like homework and more like surviving the apocalypse with your weirdest friends.
