Jurassic World Toys and LEGO feature in one epic "Breaking News" commercial for Smyths Toys!
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We were handed the CAD files for each toy and set to work repurposing them for an animation pipeline. Remeshing, rigging and repainting. The CAD detail meant the renders looked hyper realistic. We animated with a stop motion effect so the dino's still felt like toys and didn't scare the kids. Working with a fun narrative is what sold it for us, directing bike chases and dino fights whilst maintaining the imaginitive fun that all kids experience when playing with these toys.
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Credits
NBCUniversal
Marketing Director Rebecca Langston
Marketing Manager Megan Boast
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We were handed the CAD files for each toy and set to work repurposing them for an animation pipeline. Remeshing, rigging and repainting. The CAD detail meant the renders looked hyper realistic. We animated with a stop motion effect so the dino's still felt like toys and didn't scare the kids. Working with a fun narrative is what sold it for us, directing bike chases and dino fights whilst maintaining the imaginitive fun that all kids experience when playing with these toys.
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Credits
NBCUniversal
Marketing Director Rebecca Langston
Marketing Manager Megan Boast
Agency Very Nice Films
Exec Producer Dan Ruttley
Producer Luc Edwards
Exec Producer Dan Ruttley
Producer Luc Edwards
Animation Studio Cultlovesyou
Animation Director Tim Fox
Animation Director Tim Fox
