Mercedes-Benz / League of Legends / Worlds 23
It was my honour to direct this piece for Mercedes and League of Legends to showcase the new EQS car during the Worlds 23 event in Seoul. Produced by an incredible team at the Mill, it see's a female protagonist on a scavenger hunt in a near future utopia Seoul. On her quest for the Worlds trophy she jumps in and out of cars, instantly transporting her between a blue and a red world.
The film took place in an animated world which had the reality settings cranked up to "hyper mode". We wanted it to feel tangible, real but also atmospheric and highly stylized. Action and pace were important considering it was a race against time. This was to be shown throughout the games so anticipation and excitement were paramount. By the end of the film we wanted viewers to feel breathless.
The film took place in an animated world which had the reality settings cranked up to "hyper mode". We wanted it to feel tangible, real but also atmospheric and highly stylized. Action and pace were important considering it was a race against time. This was to be shown throughout the games so anticipation and excitement were paramount. By the end of the film we wanted viewers to feel breathless.
As more and more scenes started to be put together during the making of this film, it got harder to pick which one was our favourite! It became a competition to make each scene better than the last.
Credits
CLIENT: MERCEDES-BENZ AG AND ALL COMPANIES AFFILIATED WITH MERCEDES-BENZ AG
AGENCY: ANTONI GARAGE GMBH & CO. KG
Managing Director: Marcell Francke, Daniel Dürbeck, Tilman Gossner
Agency Director: Roy Schröder
Account Manager: Carolin Lazar
Executive Creative Director: Gün Aydemir
Creative Director: Augusto Santos
Copy Writer: Pam Boschma
Script Development: Creatives @Antoni
Creative Producer: Sergii Eisenstadt, Marjorie Jorrot
PRODUCTION: MILL+
Director: Tim Fox
Executive Producer: Becca Jones
Senior Producer: Larisa Covaciu
Production Assistant: Sam Ashby
Business Development Director: Josh Moore
POST PRODUCTION: THE MILL LONDON
Creative Director: Anthony Bloor
2D Lead: Declan Andrews
CG Lead: Ted Harrison
Animation Supervisor: Marion Strunck
Asset Supervisor: Will Burdett
Editor: Zoe Izzard
Storyboard: Steve Taylor
Concept Artist: Tim Fox, Thomas Muller
CG Team: Andreas Graichen, Paolo Ceresa, Margaux Huneau, Clementine Supiot, Alberto Lara, Thomas Craig, Dane Armour, Chris Welsby, Jean Grandgirard, Jack Enever, Arnau Gilabert, Luke Dadley, Keith Kamholz, Marc Greyvenstein, Artur Drozdowicz, Tanya Ljubimtseva, Stephen Heidacher
2D Team: Rafael Vormittag, Davide Metti, Giacomo Verri, Lester Brown
DMP: Jiyoung Lee
Design: Tim Fox, Barry Chapman, Jayden Kimpton
Online artist: Leah Ayinde
Korean Translator: Jiyoung Lee
POST PRODUCTION: THE MILL SEOUL
Korean Translator: Youngchan Kim
POST PRODUCTION: THE MILL BANAGLORE
Associate Producer: Aisswarya J
Production Coordinators: Saranya Reddy
DFX Supervisor: Laique Quraishi
Asset Lead: Sunil Manohar Mohapatra
Animation Lead: Sriker Balakrishnan
Asset Artists: Rakshith U, Debdutta Gayen, Ravi Kulwantsingh Ubhi, Shahid Hussain, Vishal Vijay Patil, Aditya Jaiswal, Suraj Hariharan, Sandip Dhole, Sunku Ayusha, Manukuru Manikanteswara, Sanju Sankar, Prashanth C, Sanjaykumar H V, Sumit Yadav
Animation Artists: Raman Bhatia, S Anashwara
FX Artists: Madivadanatamilparidy Ramamoorthy, Rohit Kumar
COLOUR: THE MILL
Colourist: Katie Dymmock
Colour Producer: Dan HIlls
Colour Assist: Caitlin Donaldson, Rory Leighton, Kennedy Dawson
SOUND: ECHOIC AUDIO
MUSIC: AMP GMBH
