We were given the opportunity to create custom visuals for the latest Kygo Campaign, Cloud Nine. Heavily rotated on Radio 1 and credited as the creator of "Tropical House", you will definitely have heard his music somewhere without knowing it.
We wanted to encapsulate the feeling of being lost in music, letting it lift you...quite literally... into cloud nine. We shot 4 sexy, young things on wire harnesses at Pinewood studios. Despite never doing wire work, they took to the air naturally bending every which way we asked.
The album cover for Cloud Nine changed from a hazy photographic shoot (Hence the clouds) to an original piece of artwork by Mr. Brainwash which featured a big dripping streak of paint. This led to us including upward drips of paint into the commercial, adding to the sense of anti-gravity.
The TV Commercial builds to a crescendo of colour and paint explosions in sync with the music. The project has been a creative dream as this could so easily have been a simple album cover and text reveal. And this is so much more...